Making a move into the digital industry may be daunting to those publishers who have never worked within the print space. The crucial decision to create a digital magazine (whether it’s an architecture/ design magazine or an entertainment magazine or any other), can be the best one if properly taken out. However, starting an online digital magazine does not need to be the complex, convoluted or expensive task. Hiring capable and friendly staff, and all-in-one the publishing quality material can help you keeping confusion far away from the process.
Not every online digital magazine ends up being successful, due to some of the reasons. With that well said, understand the common mistakes made when starting an online digital magazine and ways to avoid them can help you during the planning stage. To make sure that your online magazine is ready for the right go, below listed are some common mistakes in online digital magazine printing.
NO MARKET RESEARCH
Magazine publishers should always make the use of wide range of features that are available on the digital space. Make sure that you are doing it for the benefit of your online digital magazine. You should regularly check the online tracking accounts to identify the channels your readers are going through. It will be beneficial for you to know which markets you are targeting, to meet the reader’s needs.
FAIL TO UNDERSTAND THE TECHNOLOGY AND ITS LIMITATIONS
When creating an online digital magazine, there are so many different technical aspects that most of the publishers forget to consider. Remember that if you fail to understand the upcoming challenge, your digital magazine could suffer. Well, there is the number of platforms on which your digital magazine could be read. If you want to reach a large number of readers, you have to understand the platforms, with their limitations.
INCONSISTENT PAGE SIZING
An inconsistent page size of your digital magazine can distract the readers from an otherwise stunning online magazine and can cause a poor reading experience. Although, digital magazines do not allow more versatility that a print magazine can when it comes to the page structure. So, keep in mind that only a seamless and smooth reading experience can ensure the return of readers.
IGNORING READERS FEEDBACK
It’s important with every business to pay attention to the customer ’s feedback that they receive, so is with an online digital magazine. Don’t forget that feedback is not limited your reader’s perspective, it also includes the result of the advertisers and your employees. By taking the feedback seriously, you can incorporate the changes that readers want to see. Also, responding to the reader’s needs can help your online magazine to differentiate from others.
If you want to create quality content and reach a large number of readers, don’t let the above-mentioned mistakes hold your success back.