Recently in the news the company Ford has been trying to replace their CEO in push to transform their business once and for all. Search Engine Reputation Management Services is a company that can help Ford with their online reputation management especially since the employees in the organization are trying their best to get rid of their current CEO. The company feels like it has been going downhill because of the CEO therefore it is apparent that they need help and need to build their brand back up properly.
The Ford CEO Mark Fields will be replaced since it struggles to keep its traditional auto-manufacturing business running smoothly while remaking itself as a nimble, high tech provider of new mobility services according to Dee-Ann Durbin at the Association Press. While Fields was CEO at Ford, he managed to achieve record pretax profit of US$10.9 billion in 2015 as the SUV and truck sales soared in the U.S. and he was even laying out plans to build an autonomous vehicle and explore new services such as ride-hailing and car-sharing.
Although it seems like Fields was doing his job correctly, he wasn’t focused enough on Ford’s core business as their popular products started to become dated and lagged behind rivals bringing in long-range electric cars to the market. The electric car Tesla ended up passing Ford in market value and Ford’s stock price has fallen almost 40 percent since Fields became CEO in July 2014.
The CEO at Ford is actually retiring and Ford Motor Co. Executive Chairman Bill Ford mentioned that Fields is an outstanding leader and he was the right person to lead Ford since he expanded into new business areas like making self-driving shuttles, because he is a visionary and knows how to remake a business. Many car companies include Ford are now facing increasing competition from Google, Uber and others as they try to plot their next moves.