Dealership Management is a ‘small to big’ daily management and thinking process. The Fixed Operations Director or Service Manager that can perceive the ‘big picture’ and then make it into small Action Steps that can be conversed clearly, are assessable and can be carried out is way ahead of the next fellow who only focuses on the ‘big picture’.
Jeffrey W. Lupient has earned a reputation as a highly skilled dealership manager as Executive Manager of Jim Lupient Infiniti in Golden Valley, Minnesota. By working diligently with his staff to certify the best possible ownership experience for his customers, Jeffrey Lupient has built Jim Lupient Infiniti into one of the best Infiniti dealerships in the Midwest, receiving the Infiniti Award of Excellence in three consecutive years, 2008, 2009, and 2010. As a Leader in your Dealership, the ability to take the greatest challenges and break them down into small portions of actionable items is a highly esteemed and trainable skill. To start making big mountains into little hills, here are 3 Actions Steps you can take.
Every day start by measuring the most significant vital performance indicators. This one step takes all of the “this month is dreadful” feelings of gloom and doom out of the equation and lets you concentrate on the most significant pieces of the profit making. This daily measuring and monitoring produces results as long as you do something with the data you have collected.
After you have used, measured and monitored you will have a comprehensive set of good and not so good indicators that will give you some knowledge of the direction you need to take. That is why it is so significant to do it every day. Keep in mind that the goal is to make small alterations to stay on progress. In other words, amend the big picture with small modifications, not re-create the big picture.
Finally, keep your workforces informed. Inform them, tell them, and communicate with them on a regular and daily basis, not just the ‘one minute’ conversations that always seem to have a deleterious implication. These will keep the employees up to date and make them feel they are part of the group.
The vital thing to remember is that display advertising is a powerful tool that can bond together with a dealership’s other digital marketing determinations. With display advertising approaches that allow dealers to reach customers in different ways across the internet, it comes as no wonder that more dealerships are spending coinage on display advertising. If your dealership is not operating display advertising you could be missing out on important leads. Jeffrey W. Lupient Infiniti received the award after being judged on criteria including facility condition, customer satisfaction, sales effectiveness and employee training.
The first step to reliable and sustained profit is breaking the ‘big picture’ down into small actionable steps. On a daily basis measure and monitor, take action on the information collected and keep your personnel up to date and informed. Before you comprehend it, you will have months of unswerving profit.